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Enquirer Consulting Group / Prepared for Blueair
August 2026

We build the outbound unit.
Then we hand you the keys.

This follows Monday's note. It is the consulting side of the group rather than the magazine, set out in one place so you can judge it in your own time.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Air quality is a consumer purchase and a building purchase.

01
In this category the machine is bought once and filtered forever. The replacement filter is the recurring line, and the person who chose the unit and the person who reorders are often not the same person.
02
Across the category the household sale runs mostly through retail shelves and marketplaces. Those routes leave no name and no contact behind, so most household buyers stay transactions rather than accounts, whatever a direct site and a filter subscription recover at the edges.
03
Beside the household market sits a second one. Offices, schools, clinics, gyms, hotels and multifamily buildings buy the same category by the floor plan, on a purchase order, and they replace filters on a maintenance schedule rather than when the light comes on.
04
That second buyer is reachable by name. Facilities and workplace directors, environmental health and safety leads, school operations managers and procurement all sit on public professional records. A retail channel never surfaces them.
Prepared for Blueair
Where this goes

From shelf and cart to named commercial accounts.

Today
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In consumer air care, demand arrives through retail shelves, marketplaces and paid media.
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A household buyer who comes through retail or a marketplace is an order number rather than an account with a name against it.
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In this category the commercial and institutional lane usually leans on inbound requests and distributor relationships.
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At most consumer brands, the list of buildings and employers that have never bought is nobody's job.
In the first weeks and months
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A named list of the facility, workplace and procurement roles that specify air quality equipment, by building type and territory.
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A message written for one real person, sent on a schedule, with every reply recorded.
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First conversations inside the first weeks, with buyers who were never going to appear in a retail funnel.
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A trained operator inside your business running the whole thing after we leave.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Blueair

Four months, one unit, yours at the end.

The data

Named accounts and named people. Employers, schools, clinics, hotel groups, property managers and workplace teams, mapped by building type and territory rather than bought as a list.

The engine

Research led outreach across email and professional networks, written for each person, reviewed by humans, reported on one screen you can read in a minute.

The operator

We staff and train the person who runs it after handover, so the unit does not walk out of the door when we do.

One point of contact. You never manage a stack of tools or a bench of freelancers.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named list first. Facility, workplace and procurement decision makers by building type and territory, not a bought file.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a consumer brand with a commercial lane

A second market, reached the way business buyers expect.

01

Repeat revenue with a name on it

Filters and service renew on a schedule. A named account can be reminded, quoted and grown. An anonymous cart cannot be either.

02

Retail media does not reach a facilities director

The buildings market is won by named contact and a follow up that does not stop. That is a different discipline from the one that sells a unit to a household, and it needs different machinery.

03

You keep the machine

Four months in market, then the list, the messaging, the reporting and a trained operator stay inside your business.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, twenty minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Blueair.